DMEXCO 2018 – A Roundup
If you’re a corporate event veteran, September means one thing: DMEXCO in Cologne. The Digital Marketing Expo and Conference celebrated its 9th edition this past month, with 40,000 attendees and 1,100 exhibitors, making the Cologne event the largest congress trade fair for the digital industry in Europe. Conferences are almost always filled to capacity, and this year was no different: with a roster of speakers like Tim Alexander (Deutsche Bank), Pieter Haas (Media Saturn), Kim Kadlec (Visa), it’s no wonder most attendees arrived 45 minutes early to secure a good spot and resisted from taking bathroom breaks.
The Latest Trends
Apart from its large numbers, the trade show has also set the standard as the most important event for employees in the digital industry to see the latest trends, network, and discover the “next big thing”. And the “next big thing” was certainly discovered this year, in the name of AI. With artificial intelligence being the new digital marketer’s phrase of choice, it’s no surprise it dominated the start-up village and was almost impossible to avoid being mentioned in any session. Currently, marketers and IT professionals use AI to help reduce administrative headaches, so they can focus on more project-specified creative tasks, but at DMEXCO the topic of discussion was how the new technology could actually assist brands with said tasks. Demos of AI software that took a simple design sketch and developed it into completed creative content wowed attendees and highlighted new potentials for the still very new technology.
Aside from this, much of the show’s focus was on personalizing customer experience, with brands shifting marketing tactics every year into a realm that requires a deeper level of customer understanding. Branching off of this vision of experience driven business, attendees were particularly interested in understanding how voice content can amplify and personalize customer experience. And lastly, with retail experience shifting more and more to the digital world, many sessions covered innovative ecommerce models for retailers, to adjust themselves to our ever-changing digital world.
As a general round up, it appears marketing and IT will soon morph into one, as digital experiences dominate human lives more and more. And although focus on innovative technology is imperative, it must combine itself with user connection in a seamless fashion to remain relevant in the constantly evolving digital market.
Get The Most From DMEXCO 2019
To ensure you get the most from the DMEXCO conference in Cologne being held on 11th and 12th September 2019, we recommend sourcing suitable accommodation early.
At EAS, we have over 11 years’ experience in providing hotels and apartments for this and other conferences, and we’re able to source the top accommodation with tailored rates and services for your requirements.
We know how difficult it can be finding the perfect place, so speak with a member of our team and we’ll take all the hard work out of finding the right accommodation in Cologne.
And finally, when in Cologne in September 2019, make sure you pack plenty of business cards for networking, after parties and awards ceremonies. DMEXCO is where the top digital marketing influencers come to hob-nob, so don’t miss your opportunity to connect with some of the leading names in the industry.
If you’re interested to speak with our team regarding accommodation in Cologne for DMEXCO, contact us using the button below.
Executive Accommodation and Services has no legal or commercial connection with event organisers. The names of these events are registered trademarks and are property of the organising companies.