Cannes Lions 2018 – A Roundup

Cannes: the French city is no stranger to A-List events and chic gatherings. And the world of tech feels no different – with the Cannes Lions attracting more than 16,000 attendees and 1,000 speakers for 5 jam packed days of talks, workshops, networking events, and award shows for people in the communications, marketing, design, tech, and media industries. With the festival’s origins dating back to the 1950’s, there’s no surprise the festival attracts an increasing amount of attendees every June to the coastal French city. 

The Latest Trends

Like most tech and creative festivals, an annual theme is selected, with this year’s being “Digital Transformation,” with an undertone of “corporate accountability” due to the copious amount of privacy scandals and information leaks that graced the headlines this past year. Stemming from this, a word frequented by many of the stages at the festival was “authenticity”, specifically about the presence of social media influencers. A complicated presence in the world of marketing, it prompted a wider conversation, when Unilever announced it would not spend any of its multibillion dollar advertising budget on influencers who purchase their followers. Conan O’Brien commented at the Palais about the idea of carefully constructing your personal brand, “My brand is myself, I’ve been working on this brand since the day I was born… it’s not an act… I don’t need a team to explain it to me.”

Duncan Painter, CEO of the festival’s parent company, said he was “happy to see a lot less of the party emphasis” this year, with more importance being placed on seeing short listed entries than drinking rosé in the beachside cabanas. Despite this, the celebratory and networking aspect stays active in the festival, with this year inaugurating the private beaches sponsored by Google, Pinterest, Facebook, Twitter and Spotify holding the most prominent areas. And while this sounds fantastic for the festival’s future, it also raises some alarm bells: Painter predicts that traditional agencies will be removed more and more from the spotlight, as marketplaces like Amazon and Alibaba increase their presence every year. This could potentially mean less attention for chief marketing officers who come to Cannes yearly to find partners who could help build their brand, a prominent theme on which the festival was originally founded.

With the world in a constant digital flux, it’s no wonder Digital Transformation was the theme for this year’s Cannes Lions. With user experience constantly changing to bring the consumer closer to products and brands, it’s no surprise thousands gather every year on the French Riviera to network and grow, highlighting the growing importance of creativity and innovation in advertising and marketing.

Get The Most From Cannes Lions 2019

To ensure you get the most from the Cannes Lions conference in Cannes being held on 16th and 20th June 2019, we recommend sourcing suitable accommodation early.

At EAS, we have over 12 years’ experience in providing hotels and apartments for this and other conferences, and we’re able to source the top accommodation with tailored rates and services for your requirements.

We know how difficult it can be finding the perfect place, so speak with a member of our team and we’ll take all the hard work out of finding the right accommodation in Cannes.

And finally, when in Cannes in June 2019, make sure you pack plenty of business cards for networking, after parties and awards ceremonies. Cannes Lions is where the top marketing influencers come to hob-nob, so don’t miss your opportunity to connect with some of the leading names in the industry.

If you’re interested to speak with our team regarding accommodation in Cannes for Cannes Lions, contact us using the button below. 


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