Why Advertising Week 2024 is a Must for Marketers

As Advertising Week New York 2024 kicks off from October 7-10, marketers, advertisers, and media professionals are gathering for a four-day deep dive into the future of the advertising industry. This annual event has become one of the most influential gatherings in the marketing world, attracting a global audience of industry leaders, creative professionals, ad tech innovators, and brand strategists.

For those familiar with industry heavyweights like Cannes Lions and MWC (Mobile World Congress), Advertising Week shares a similar audience—bringing together professionals who are shaping the future of brand communication, digital media, and advertising technologies. At Executive Accommodation and Services, we recognize the importance of such events for driving industry growth and innovation, which is why we proudly provide corporate services for attendees across these key global events.

Here are the top highlights from Advertising Week New York 2024, as well as why Cannes Lions and MWC remain essential for industry professionals.

What to Expect at Advertising Week New York 2024

Advertising Week New York is packed with an impressive lineup of keynote speakers, networking opportunities, and immersive experiences that offer valuable insights into the latest trends. This year’s event is no different, with sessions tailored to the challenges and opportunities facing today’s advertisers.

1. Keynote Speakers and High-Profile Panels: Expect dynamic presentations from top industry leaders and public figures, including celebrities like Terry Crews and Michael Strahan, as well as influential marketers from companies like Disney, Coca-Cola, and Major League Soccer. These sessions will cover a wide array of topics, from creative innovation to leadership insights.
2. Generative AI and Emerging Technologies: AI remains a hot topic in the marketing world, and sessions focused on the impact of generative AI on branding, content creation, and customer engagement will offer deep insights into the future of the industry.
3. Networking Lounges and Community Meetups: Adweek New York is famous for its networking opportunities. The event will feature themed zones, lounges, and meetups where professionals can connect, collaborate, and explore partnerships in a casual setting.
4. Experiential Brand Activations: From interactive installations to pop-up events, attendees can engage with brands through hands-on experiences designed to showcase creative approaches to customer engagement and digital transformation.
5. Exclusive Social Events and A-List Entertainment: In addition to the educational sessions, there will be several high-energy social gatherings, including nightly networking happy hours and live performances from notable artists. This is a great opportunity to unwind and build relationships in a more relaxed atmosphere.

Don’t miss celebrity appearances to include ahost of A-listers, celebrities, and industry leaders. Some notable attendees:

1. Terry Crews – Actor, entrepreneur, and co-founder of Super Serious, known for his work in film and television.
2. Michael Strahan – Hall of Fame football player, award-winning journalist, and co-founder of SMAC Entertainment.
3. Lil Jon – Grammy-winning artist and mental health advocate.
4. Al Roker – TV personality, CEO of Al Roker Entertainment, and well-known weatherman.
5. Ira Glass – Creator and host of This American Life, a prominent figure in radio and storytelling.
6. Eladio Carrión – Latin GRAMMY-winning rapper and singer-songwriter.
7. Mindy Hamilton – Senior Vice President at The Walt Disney Company, overseeing global partnerships and marketing.

Since we won’t be seeing you in New York this year, maybe we will connect at CES Las Vegas and Cannes Lions, two of the most important global events in the tech and marketing industries. Here’s why they are essential:

CES Las Vegas (Consumer Electronics Show):

1. Global Innovation Showcase: CES is the world’s largest and most influential tech event, where companies from startups to tech giants like Samsung, Sony, and Intel showcase their latest innovations in consumer electronics. It is the premier platform for unveiling cutting-edge technologies, including AI, robotics, 5G, and smart devices, making it a barometer for future tech trends.
2. Networking and Business Development: CES attracts over 170,000 attendees, including industry professionals, investors, and media from around the globe. It’s a crucial hub for networking, creating partnerships, and discovering investment opportunities. Major corporations often secure deals and collaborations here.
3. Thought Leadership: CES hosts keynote speeches and panels from leaders in technology, media, and government. These sessions shape the direction of the tech industry for the year, covering everything from sustainability to digital health and autonomous vehicles​.
4. Emerging Trends: Each year, CES gives a peak into the future of technology. Innovations in AI, wearables, smart homes, and healthcare devices often gain attention at CES before hitting the mainstream.

Cannes Lions International Festival of Creativity:

1. The Gold Standard of Creativity: Cannes Lions is considered the most prestigious advertising and creativity festival. It celebrates the most innovative campaigns across digital, social media, film, and more, making it a key event for creative professionals from marketing, media, and entertainment industries.
2. Benchmark for Advertising Excellence: Winning a Cannes Lion is one of the highest honors in the advertising industry. The awards set the bar for creative excellence and spotlight trends in storytelling, branding, and creative strategy. Brands and agencies from around the world showcase their best work, making it a competitive and high-stakes event.
3. Networking and Brand Growth: Like CES, Cannes Lions is a global hub for networking. It attracts top-tier marketers, CEOs, and creatives from global brands like Coca-Cola, Unilever, and Google, providing a platform for high-level business development and collaborations.
4. Shaping Industry Trends: Cannes Lions honors creativity and shapes the direction of future marketing trends, from influencer marketing to AI-driven campaigns. It explores the evolving relationships between consumers, technology, and brand storytelling​.
   Both events serve as critical forums for innovation, creativity, and strategic business development, making them must-attend for leaders in technology and marketing.

While Advertising Week New York is currently taking center stage, don’t forget to prepare for the upcoming industry-defining events such as CES Las Vegas, MWC, and Cannes Lions. At Executive Accommodation and Services (EAS), we specialize in providing tailored corporate services for attendees at these global gatherings.

Heading to Cannes Lions – contact our team to book the best accommodation. Select from the best hotels, apartments, penthouses, villas, venues and more.  Our 360 event team can turn your venue into the most talked about event in Cannes.  Contact us for more info on how we can collaborate.

From securing premium accommodation in top cities like Cannes and Las Vegas, to offering executive transportation and event management solutions, EAS ensures a seamless and successful event experience for our clients.

Our 360-degree event management services can transform your venue into the most talked-about space at any event. Let us handle the logistics so you can focus on networking, deal-making, and enjoying the events. Contact us today to book your accommodations and services for Cannes Lions or MWC. Let us help you make the most of these crucial industry events.

EAS is a Barcelona-based DMC offering premium MICE services with over 35 years of combined industry experience, consistently delivering unparalleled event experiences. EAS delivers custom solutions for corporate accommodation and events in Barcelona, Cannes and other select European locations.