MAPIC Cannes 2024: build vibrant places to live, play and shop

MAPIC Cannes 2024: Building the ultimate lifestyle and shopping destinations.

The retail landscape continues to evolve rapidly, and staying ahead of these changes is vital for success. MAPIC Cannes 2024, taking place from Novmeber 26-28, 2024 is one of the world’s premier retail events, is poised to be the go-to destination for discovering groundbreaking trends and innovations that will shape the industry’s future.

MAPIC Cannes 2024 isn’t just another industry gathering—it’s a convergence of global retail leaders, innovators, and decision-makers. This renowned international retail real estate event will bring together the brightest minds from across the globe to explore new opportunities, share expert insights, and forge strategic partnerships. It’s a must-attend for retail executives eager to position their businesses for future success.

Attendees can expect dynamic discussions on pressing topics such as the integration of cutting-edge technologies in retail, shifts in consumer expectations, and the rising importance of sustainability in business operations. From exploring omnichannel retailing strategies to embracing eco-friendly practices, MAPIC 2024 promises to be a rich source of knowledge for retail professionals looking to stay competitive in a rapidly evolving marketplace.

MAPIC Cannes focuses not just on retail innovation but also on the broader real estate landscape, particularly highlighting mixed-use projects and retail property development. In recent years, the event has increasingly turned its attention to extension projects and cross-border retail developments, making it a key forum for understanding the evolving nature of retail spaces.

Extension and Mixed-Use Projects

As urban centers and consumer preferences shift, many retail developments are moving towards mixed-use models, blending residential, office, entertainment, and retail spaces into a single, cohesive environment. This allows for a dynamic, 24/7 atmosphere that attracts more visitors, enhances customer experiences, and fosters community engagement. MAPIC 2024 will showcase some of the most innovative mixed-use projects from around the world, offering attendees insights into how these developments can create new revenue streams and improve foot traffic in traditional retail settings.

Extension projects are another major focus at MAPIC, where large retail hubs are being expanded or reimagined to adapt to modern needs. These extensions often include integrating e-commerce-friendly logistics, green spaces, and entertainment zones, transforming retail centers into multi-functional environments that cater to both shoppers and residents.

Retail Cross-Border Development

Retail’s global expansion continues to accelerate, and cross-border development is reshaping how retailers approach new markets. MAPIC is at the forefront of this conversation, offering a platform to discuss the challenges and opportunities of expanding retail operations across borders. Whether it’s navigating new regulatory environments, adapting to local cultures, or leveraging technology to manage global operations, MAPIC helps attendees gain critical knowledge for international growth.

Networking with Key Players

At MAPIC, attendees not only learn about these trends but also have the chance to network with the major players driving the transformation of the retail property industry. This includes real estate developers, urban planners, retailers, and investors who are shaping the future of retail environments. The event offers multiple avenues for networking, including panel discussions, workshops. You can meet decision-makers and collaborators from across the globe. By engaging with these leaders, retail professionals can explore potential partnerships, gather insights on market trends, and discover new opportunities to position themselves in the evolving retail landscape.

The Changing Face of Retail

MAPIC 2024 will provide a comprehensive overview of how the retail industry is transforming, especially in terms of how physical retail spaces are adapting to digital innovation, changing consumer behaviors, and the increased demand for sustainable practices. With a strong focus on environmental, social, and governance (ESG) considerations, attendees will learn about the newest retail formats that prioritize sustainability—ranging from green building designs to circular economies.

Moreover, with the rise of omnichannel retailing, traditional stores are no longer stand-alone entities but part of a larger, integrated experience that includes online platforms, mobile apps, and social commerce. Retailers who adopt these multi-channel approaches are seeing greater success, and MAPIC 2024 will offer deep insights into how to manage and optimize these strategies.

Several new international retail concepts are entering Europe, reflecting shifts in consumer behavior, the growth of e-commerce, and the demand for more immersive and sustainable shopping experiences. These retailers, ranging from luxury to lifestyle brands, are reshaping the landscape across major European markets. Here’s a breakdown of some key players and trends:

1. Direct-to-Consumer (DTC) Brands

International DTC brands, particularly from the US and Asia, are increasingly entering Europe to tap into its diverse and affluent consumer base. These brands typically focus on niche markets, offering personalized, high-quality products while controlling the entire customer experience.

• Allbirds (sustainable footwear from the US) has expanded into European cities like London, Berlin, and Amsterdam, focusing on eco-friendly materials and appealing to the sustainability-conscious consumer.
• Glossier, the cult-favorite beauty brand, is expanding its footprint in Europe, especially in fashion-forward cities like Paris and London.

2. Luxury Brands Expanding Presence

Luxury brands from markets like Asia and the Middle East are looking to grow their European presence as demand for high-end products continues to rise. European cities like Paris, Milan, and London remain key destinations for these brands:

• Gentle Monster, the South Korean eyewear brand known for its innovative store concepts, is rapidly expanding in Europe, opening flagship stores in key cities like London and Berlin.
• Chow Tai Fook, a major Chinese jeweler, is expanding its presence in Europe, catering to both local luxury markets and tourists.

3. Food & Beverage (F&B) Concepts

The food and beverage sector continues to be an area of growth, particularly for experiential dining concepts and brands that offer unique or healthy food options. International F&B concepts, particularly from the US and Asia, are capitalizing on European consumers’ desire for diverse dining experiences.

• Shake Shack (US-based fast-casual restaurant) has been expanding into European cities, including London and Paris, with plans for further growth.
• Din Tai Fung, a popular Taiwanese dumpling chain, has been opening locations in major European cities such as London, catering to the increasing demand for authentic Asian cuisine.

4. Health and Wellness Brands

The focus on health, wellness, and fitness continues to grow in Europe, attracting international wellness brands that cater to consumers prioritizing self-care and healthy living.

• Peloton, the fitness technology brand from the US, has been expanding its retail presence in major European markets like Germany and the UK, offering immersive in-store experiences tied to their online fitness community.
• Lululemon, the Canadian activewear brand, continues to expand across Europe, capitalizing on the growing athleisure trend and opening new stores in cities such as Paris, Barcelona, and Munich.

5. Sustainable and Eco-Friendly Brands

Sustainability is a top priority for European consumers, leading to the entry of several eco-conscious retail brands. These companies are pioneering new ways of shopping that align with growing environmental concerns.

• Patagonia, a US-based outdoor clothing brand known for its sustainability efforts, is expanding its European presence with flagship stores in cities like London, Berlin, and Amsterdam.
• Package Free Shop, a zero-waste retail concept from the US, is exploring opportunities in European markets that have strong demand for eco-friendly products.

6. Asian Retailers Expanding in Europe

Asian brands, particularly from Japan, South Korea, and China, are entering Europe and scaling their presence. These brands often focus on unique retail experiences, technology integration, and product innovation.

• Muji, the Japanese minimalist lifestyle brand, continues to expand in Europe, opening larger flagship stores that incorporate cafes and home goods.
• Miniso, the Chinese-Japanese low-cost lifestyle retailer, is aggressively expanding its European footprint with new stores in cities like Madrid, Lisbon, and Paris.

7. Fast Fashion and Online Giants

Some of the world’s largest online and fast-fashion retailers are using Europe as a major growth hub. These brands are often characterized by their rapid scaling and e-commerce focus but are also opening physical stores in strategic locations.

• Shein, the fast-fashion e-commerce giant from China, has opened pop-up stores across Europe and is expanding its logistics network to serve European customers faster and more efficiently.
• Boohoo and PrettyLittleThing (UK-based e-commerce fashion brands) continue expanding their reach in Europe with physical retail experiences to complement their massive online presence.

8. Pop-Up and Temporary Retail Concepts

Many international brands are testing the European market through pop-up stores and temporary retail spaces before committing to permanent locations. This trend is especially prevalent in fashion and lifestyle segments.

• StockX, the US-based sneaker and streetwear marketplace, has hosted several pop-up shops in European cities to gauge market interest before committing to long-term retail strategies.

Major Markets for Expansion

• United Kingdom: London remains a hub for retail innovation and is often the first destination for international brands entering Europe.
• Germany: Berlin and Munich are key markets, particularly for tech-driven and sustainable retail concepts.
• France: Paris is not only a luxury retail capital but also an increasingly important market for lifestyle and health brands.
• Spain and Italy: Brands are targeting cities like Madrid, Barcelona, Milan, and Rome due to strong local consumer spending and tourism.

The European retail market continues to attract a diverse range of international brands, from sustainable fashion and wellness concepts to high-end luxury and tech-driven experiences. As consumers become more discerning and demand for innovation rises, new retail concepts are setting up shop across Europe, redefining traditional retail models while adapting to regional tastes and trends.

At MAPIC 2024, several new innovations are expected to take center stage, reflecting the ongoing transformation of the retail and real estate sectors. The focus will be on digital integration, sustainability, and consumer experience, with retailers and developers showcasing cutting-edge solutions that address these trends. Here are some key innovations to watch out for:

1. AI and Data-Driven Retail Solutions

• Artificial Intelligence (AI) will continue to revolutionize how retailers understand and engage with customers. AI-powered personalization tools, predictive analytics, and automated customer service solutions (like chatbots and virtual assistants) will be presented by technology companies.
• Retailers will also highlight data-driven insights that enhance inventory management, optimize product recommendations, and improve the overall shopping experience, both online and in physical stores.

2. Immersive Retail Experiences (AR & VR)

• Augmented Reality (AR) and Virtual Reality (VR) technologies will be key topics, allowing retailers to create immersive shopping experiences. These innovations will enable customers to try products virtually, offering everything from virtual fitting rooms to interactive product demos.
• MAPIC 2024 will likely showcase new phygital (physical + digital) store concepts, where the boundary between online and offline shopping blurs, creating seamless, engaging experiences for consumers.

3. Sustainable Retail Practices

• With sustainability at the forefront of the retail agenda, expect innovations around circular economy models, eco-friendly store designs, and carbon-neutral solutions. Retailers and developers will showcase sustainable materials, energy-efficient infrastructure, and green building certifications for mixed-use developments.
• Eco-friendly packaging solutions and waste-reduction technologies will also be introduced, with brands emphasizing sustainability from the supply chain to the in-store experience.

4. Smart Stores and IoT Integration

• The concept of the “smart store” will evolve further, with retailers introducing more Internet of Things (IoT) devices to enhance in-store experiences. This includes smart mirrors, sensor-based product displays, and automated checkout systems.
• Retail analytics platforms that monitor customer behavior, optimize store layouts, and manage inventory will also be showcased, driving more efficient and responsive store environments.

5. E-commerce Innovations and Omnichannel Strategies

• Retailers will present new innovations in e-commerce platforms, with a focus on omnichannel strategies that seamlessly integrate physical and online shopping experiences.
• Click-and-collect services, same-day delivery options, and personalized shopping apps will be part of the conversation, with a focus on improving convenience and meeting rising consumer expectations for speed and service.

6. PropTech (Property Technology) for Retail and Real Estate

• PropTech solutions that leverage AI, IoT, and blockchain technologies for the retail real estate industry will be a key highlight at MAPIC 2024. These tools aim to improve asset management, property transactions, and sustainability in retail development.
• Innovations in smart buildings, automated leasing processes, and tenant experience platforms will be introduced, offering more efficient and transparent ways to manage retail properties and mixed-use developments.

7. Urban Mobility and Retail Integration

• With cities becoming increasingly urbanized, innovations in urban mobility that impact retail locations will be a focus. Electric vehicle (EV) charging stations, mobility hubs, and solutions that integrate transportation infrastructure into mixed-use developments will be showcased.
• This includes last-mile delivery solutions that improve logistics and reduce congestion in urban environments, making retail more accessible and sustainable.

8. Mixed-Use Development Concepts

• Expect to see innovative mixed-use development models that combine retail with residential, office, and entertainment spaces. Developers are exploring how to create more community-driven spaces that integrate shopping with living, working, and leisure activities.
• Concepts like retailtainment (a mix of retail and entertainment), co-working spaces in retail hubs, and urban farming integrated into retail environments will be part of the discussions.

9. Experiential and Leisure Concepts in Retail

• Experiential retail will be a major theme, with brands showcasing interactive store designs and entertainment-driven retail concepts. This includes the introduction of leisure activities within shopping centers, such as virtual reality zones, mini-theme parks, and dining experiences that merge with retail spaces.
• Pop-up stores, showrooms, and temporary retail concepts that focus on creating unique consumer experiences will also be introduced.

10. Advanced Payment and Checkout Solutions

• New payment technologies, including cashless stores, contactless payments, and mobile wallet solutions, will be emphasized. Expect innovations like biometric payments and crypto integration to make waves at the event, offering faster and more secure checkout experiences.
• Retailers will also introduce frictionless checkout systems, such as scan-and-go technology, which allows customers to pay via mobile apps without waiting in line.

11. AI-Powered Retail Marketing

• AI-driven retail marketing platforms that use machine learning to analyze customer data and personalize marketing strategies will be a hot topic. Retailers will explore how AI can drive customer engagement through personalized advertising, automated email campaigns, and social media strategies.
• Programmatic advertising that leverages real-time data to target consumers more effectively across multiple channels will also be highlighted.

12. Community-Oriented and Inclusive Retail Spaces

• Innovations around creating inclusive and community-oriented retail environments will be discussed. This includes retail spaces designed to be more accessible, diverse, and focused on local community engagement, such as co-working and wellness spaces integrated into retail environments.

Lastly, let’s talk MAPIC ACADEMY

MAPIC Academy is back! The academy is an initiative designed to provide brands with a physical presence the opportunity to scale their growth through mentorship, visibility, and access to key industry players. The academy acts as a platform for brands to showcase their potential and connect with real estate firms, developers, and retail experts looking for innovative concepts.

Here’s more about MAPIC Academy and its impact:

Key Features of MAPIC Academy:

1. Visibility for Emerging Brands:
   • MAPIC Academy offers a platform for brands that already have a physical presence but are seeking to expand. The program gives these brands a chance to present their concepts to a global audience of retail real estate decision-makers, potentially accelerating their growth and helping them enter new markets.
2. Mentorship and Networking:
   • Participants benefit from expert guidance through a structured mentorship program. This mentorship includes advice on market strategies, business development, operational scalability, and establishing partnerships with key players in retail real estate.
   • The networking opportunities are invaluable, as brands get to connect directly with developers, landlords, and investors who can provide space for their expansion plans.
3. Prize and Incentives:
   • The winner of each MAPIC Academy challenge receives a €10,000 prize, which can be used to fund various growth initiatives.
   • The academy also offers pop-up space opportunities in prominent retail centers. For example, the first edition winner, World of Pop, secured a six-month pop-up in a Nhood shopping center, providing a physical platform to attract customers and investors alike.
4. Growth Acceleration:
   • Through a combination of mentorship, prize money, and exposure, MAPIC Academy accelerates the growth trajectory of its participants. The first edition’s winner, World of Pop, leveraged the platform to attract interest from numerous real estate firms and expand its footprint.
5. Focus on Innovation and Experience:
   • The academy puts a spotlight on innovative retail concepts that deliver unique experiences to consumers. This aligns with the broader industry shift toward experience-driven retail and new, interactive store formats.

World of Pop – The First Edition Winner:

World of Pop, the inaugural winner of MAPIC Academy, is a brand known for blending pop culture with retail in a way that resonates with consumers. As part of their prize, World of Pop received:

• Mentorship: Industry experts guided the brand on optimizing its business model, scaling operations, and navigating market trends.
• €10,000 Prize: The financial reward helped fund strategic growth initiatives.
• Six-Month Pop-Up in a Nhood Centre: This pop-up provided visibility in a high-traffic retail environment, helping World of Pop attract a wide customer base and the attention of key real estate players.

Impact of MAPIC Academy:

The MAPIC Academy serves as a launchpad for retail brands to expand their physical presence, attract partnerships, and increase visibility in competitive markets. By offering a combination of mentorship, financial incentives, and physical retail space, the academy supports brands in accelerating their growth and making a mark in the retail industry. See more here: https://mapic-academy.mapic.com/en/challenges/2024-challenge/pages/finalists?lang=en

Looking forward, future editions of the MAPIC Academy are expected to continue identifying and supporting promising retail concepts, driving innovation and transformation within the sector. Brands that join MAPIC Academy benefit from a tailored growth strategy and a valuable introduction to the global retail real estate ecosystem

Why Attend MAPIC 2024?

For anyone involved in retail or real estate development, MAPIC Cannes 2024 is a critical opportunity to:

• Discover cutting-edge retail trends in mixed-use and cross-border developments.
• Learn from global leaders about the future of retail spaces and sustainability.
• Connect with key stakeholders in the industry, from developers to investors.
• Gain insights into how technology is shaping the retail landscape, including innovations in AI, augmented reality, and sustainable practices.

Attending MAPIC gives retail professionals the tools and insights needed to navigate and capitalize on the transformations that are currently redefining the global retail and property industries.

Whether you’re interested in learning about the latest trends, connecting with key industry players, or showcasing innovative solutions, MAPIC Cannes 2024 is the definitive event to mark on your calendar.

Not heading to MAPIC 2024?  What about MIPIM 2025, the Global Urban Festival, taking place March 11-14, 2025. 

At EAS, we can arrange your on-site car service, hotel accommodation, apartment rental, luxury villas and event venues and production. Let us know how our team help you make the most of your stay Cannes.  

 

Harness the Potential of MAPIC Cannes 2024 and MIPIM 2024

We strongly encourage retail executives to attend MAPIC Cannes 2024 and leverage the insights it offers. Following up with MIPIM 2025 is an investment in your professional growth and the future success of your business. Don’t miss out on these opportunities to be part of the conversation shaping the future of retail.

We hope you found this article insightful and that it has helped you understand the immense value that MAPIC Cannes 2024, along with MIPIM 2025, offer to retail executives. If you’re as excited about the future of retail as we are, we encourage you to share this article with your colleagues. Let’s spread the word about these pivotal industry events.

If you have any questions about any of the topics discussed in this article, please don’t hesitate to get in touch with us. Our team is always here to help you navigate the dynamic world of retail.

The future of retail is being written now, and events like MAPIC 2024 and MIPIM 2025  are where the next chapter begins. Don’t miss your chance to be part of it. 

EAS is a Barcelona-based DMC offering premium MICE services with over 35 years of combined industry experience, consistently delivering unparalleled event experiences. EAS delivers custom solutions for corporate accommodation and events in Barcelona, Cannes and other select European locations.