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As one of the retail real estate industry’s flagship gatherings, MAPIC 2025 is set to return to the Palais des Festivals in Cannes on November 4–5, 2025, for its milestone 30th edition. This year’s event promises not just to celebrate three decades of deal-making and innovation but to further cement its position as a hub for global retail transformation.

With over 4,400 participants expected, including 2,000 brand and chain store representatives, MAPIC continues to evolve as a platform where strategic partnerships are forged, and future-facing ideas are brought to life. For executives, developers, and retail leaders, understanding what’s new this year, and how to prepare for it, is essential.

As one of the retail real estate industry’s flagship gatherings, MAPIC 2025 is set to return to the Palais des Festivals in Cannes on November 4–5, 2025, for its milestone 30th edition. This year’s event promises not just to celebrate three decades of deal-making and innovation but to further cement its position as a hub for global retail transformation.

Why MAPIC 2025 matters more than ever

MAPIC has always been the place where retail meets real estate, but this year’s edition reflects a significant shift in global participation. In 2024, brand attendance rose to over 1,800, marking a 32% increase compared to 2019. That growth is expected to continue in 2025, with a particular focus on American and Asian retail chains expanding into European and Middle Eastern markets.

Attending MAPIC gives leaders the chance to assess competitors, forge new partnerships, and stay ahead of emerging concepts in experiential retail, sustainability, and omni-channel integration. Missing it means missing out on critical conversations, early deal opportunities, and the kind of future-forward thinking that defines retail’s next chapter. For executives focused on growth, innovation, and staying relevant, MAPIC is not optional: it’s essential.

This increase in international interest signals a more diverse, globalized event environment, making MAPIC 2025 a key date for anyone involved in retail development, investment, or brand expansion.

MAPIC 2025 isn’t just another industry event; it’s a strategic crossroads for global retail decision-makers. With the retail landscape evolving rapidly due to digital disruption, changing consumer expectations, and new market entrants, MAPIC offers a rare opportunity to gain firsthand insights into what’s next.

What’s new at the Palais des Festivals

While the Palais des Festivals remains the iconic heart of MAPIC, this year’s edition introduces a refreshed layout with 160 exhibitors occupying reimagined and more dynamic spaces. Expect enhanced networking zones, immersive brand showcases, and exhibition areas designed to foster real-time collaboration.

MAPIC has always emphasized the value of face-to-face interactions, and these redesigned spaces reflect that vision. Whether you’re hosting meetings, launching a brand, or scouting locations, the venue upgrades will help streamline connections and boost visibility.

Spotlight on the NextGen Retail Day (November 6)

While the main exhibition closes on November 5, MAPIC extends its thought leadership into a third day with “NextGen Retail Day” on November 6. This invite-only forum is dedicated to strategic reflection and future planning, bringing together a select group of industry leaders to explore what lies ahead in global retail.

Expect deep dives into topics such as:

  • The evolving role of AI in physical retail
  • Experiential real estate and hybrid concepts
  • Sustainability, ESG, and conscious consumerism

This exclusive format allows decision-makers to exchange ideas in a more intimate, forward-thinking setting. For those invited, it’s one of the most valuable days of the MAPIC experience.

How EAS supports executive attendees at MAPIC

Attending MAPIC requires more than just registration. With high-level meetings, tight schedules, and VIP networking events, logistics must be flawless. That’s where EAS (Executive Accommodation and Services) comes in.

Start by securing your accommodation early: hotels and premium rentals near the Palais des Festivals fill up quickly. Consider staying within walking distance to reduce transportation time and ensure easy access to early-morning sessions or late-night events.

Next, schedule your meetings ahead of the event using MAPIC’s networking tools and exhibitor list. Target high-priority contacts and allow room for impromptu meetings. Don’t overlook off-site venues for private discussions; Cannes offers excellent restaurant lounges and rooftop spaces for hosting clients.

Finally, be sure to pack smart. Business attire is standard, but comfortable shoes are a must for navigating the venue. And remember: Cannes in November can bring mixed weather, so a light jacket or umbrella may come in handy.

For VIP guests and corporate delegations, a high-level event like MAPIC demands more than just basic logistics, it calls for a tailored, luxury experience that reflects the stature of your brand.

With years of experience supporting clients at MAPIC and other Cannes-based events like MIPIM, Cannes Lions, and MIPCOM, EAS offers a suite of premium services tailored for corporate and executive guests.

Whether you’re hosting a leadership team, entertaining partners, or planning a private brand activation, EAS offers bespoke event services designed to meet the highest standards.

  • Luxury Villas & Private Apartments: Enjoy exclusive accommodations in Cannes, including sea-view penthouses and elegant villas perfect for executive retreats or client hosting.
  • Venue Sourcing for Private Events: From rooftop terraces to historic venues, EAS sources and manages the finest locations for your off-site meetings, cocktail receptions, or strategic dinners.
  • White-Glove Service: Every detail is handled with care — from provisioning to personalized welcome experiences — ensuring your guests feel valued and cared for.

For brand leaders, developers, and investors, we ensure that your MAPIC experience is as professional and seamless as the deals you’re making. With deep expertise in supporting clients during Cannes’ top-tier events like MAPIC, MIPIM, and Cannes Lions, EAS transforms event attendance into a polished and unforgettable experience.

Heading to Cannes for MAPIC 2025? Contact EAS today to secure your luxury accommodation and event logistics for MAPIC. Make the most of your time at the retail real estate industry’s most important event by letting us handle the details—so you can focus on what matters most: building the future of retail.

EAS logo EAS is a Barcelona-based DMC offering premium MICE services with over 35 years of combined industry experience, consistently delivering unparalleled event experiences. EAS delivers custom solutions for corporate accommodation and events in Barcelona, Cannes and other select European locations.

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