It is the year 2021 and events today have a much different connotation than just two years ago. If you are in the events industry, you have probably learned a lot about online events, different platforms for virtual or hybrid events, and live streaming services over the past year and a half.
In this blog, we bring you an overview of the Best Event Streaming Services.
Let’s first define, WHAT IS LIVE STREAMING OR A LIVE STREAMING PLATFORM?
Live streaming platforms are online solutions for video hosting that we use to upload and broadcast video content to a broad audience, worldwide. Today, businesses increasingly use live streaming services for events to reach more people, or to bring the event experience to those who can’t attend, wherever they are.
Today, there are so many great streaming platforms, and it can be difficult to choose one. We thought we would outline 5 of the top event streaming services and their key features
RESTREAM
You don’t just stream, but multistream with Restream. It provides a possibility to go live on more than thirty platforms at once.
It is free and easy to use. Once you create your account, you can add channels such as Facebook, Twitch, Linked In, Twitter, YouTube, and Mixcloud, and your broadcast will upload to each platform simultaneously.
For the events industry, there are two interesting tools. Restream Events lets you upload pre-recorded videos and schedule them to go live. Restream Analytics gives you robust data on viewership, aggregated from each platform you broadcast to.
YOU TUBE
The second most popular search engine (after Google) is YouTube. It has over two billion users every month, and that is why it tops our list. With so many people from across the globe and different demographic groups, YouTube is one of the most universal live streaming platforms you can choose.
What is important, it provides great analytics on your live videos and it saves each of your live streams so users can watch it again whenever they want. YouTube Live also has a chat function, so event attendees can communicate easily throughout the stream.
FACEBOOK LIVE
In the same line with YouTube, we chose the most popular social network with 2.7 billion monthly active users globally. If the main target group of your event is Millennials, then do not look any further.
Key features of this platform are: broadcasting live from desktop and mobile, analytics, editing recorded versions of live videos, live chat, and schedule live streams.
DACAST
Dacast provides comprehensive live streaming and secure video hosting services. What businesses find especially interesting about it is that you can embed videos on your own website and maintain full control of the content. Here as well you have an access to a great analytics dashboard.
Security level and 24/7 customer support are some of the key pros for Dacast service.
IBM Cloud Video (formerly UStream)
Last, but not least, we top-listed the IBM Cloud Video
The platform was founded back in 2007 to connect military officers abroad with family, but in 2016 IBM purchased UStream. In the first place, it is a live streaming platform but also has a video on demand feature, with files recorded from previous live streams.
Basic streaming accounts are free, but paid accounts remove advertising and grant access to advanced features. They have solutions for live event coverage, video marketing, monetization, marketing, and more, so it justifies its a bit elevated price point.
If you still don’t know which service to opt for, or you don’t feel comfortable with doing the event streams on your own, we’ve got you covered. Our event managers have a lot of experience in online events and streaming services. Send us an inquiry, and we will help you choose the best solution, work with you on the event design and provide tech support before, during, and after the event.
