Highlights of Cannes Lions 2022.
At the 2022 Cannes Lions, we saw how much creativity’s power to advance business, develop people, and shape society resonates with audiences, jurors, and consumers.
Did you attend Cannes Lions this year? We did too. Stay on top of the great content offered during the action-packed festival of 2022. Here you will find an EAS comprehensive guide to all the best events we hope you didn’t miss. Which ones did you attend? Did you have any favorites? Send us a message and let us know.
Here you will find insight into the 2022 Cannes Lions Awards. With highlight reels of the Awards Shows, and commentary and analysis shared via The Cannes Lions Dispatch.
Highlights of Cannes Lions 2022// A week full of great moments
Monday 20 June
Highlights from Monday’s Grands Prix winners were Outdoor Lions recipient Adidas’s ‘Liquid Billboard’ through Havas Middle East, a swimmable billboard promoting the brand’s inclusive swimwear. And in Pharma, an illustrated book that preserved the voices of people with Motor Neurone Disease, through Dell Technologies and VLMY&R. Meanwhile Dentsu Creative India reveals how they hacked the British Museum to show the provenance of its artifacts.
Tuesday 21 June
Digitization of landmarks being destroyed in real life in Ukraine, and a pledge from a retailer to help German teenagers who missed out on life during the pandemic. A talk to Nadja Lossgott, CCO, AMV BBDO London, to find out how she turned a coral reef restoration project into Grand Prix-winning work for pet food brand Sheba.
Wednesday 22 June
Wednesday’s winning projects included a concept that enabled prisoners to virtual mix with society in a cycling race, thanks to the Creative Strategy Lions Grand Prix winner for Decathlon, through BBDO Belgium Molenbeek-Saint-Jean, on cycling platform Zwift., And we explored how food brand Dole took the Creative Business Transformation Lions Grand Prix with Piñatex, a vegan alternative to leather made from pineapple leaves.
Thursday 23 June
WeCapital’s ‘Data Tienda’ via DDB Mexico picked up a Creative Data Lion for its centralized information system that offered financial inclusion for low-income women – and it impressed the jurors because it did so without a huge team or massive budget. Plus we look at how a bouncing, unbranded QR code introduced crypto platform Coinbase to the Super Bowl crowd.
Friday 24 June
Discover why Titanium Lion Jury President and WPP Global CCO Rob Reilly describes ‘“Long Live the Prince” as “flawless”. The emotive campaign reframed knife crime using a deepfake of Kiyan Prince, a rising football star who was stabbed aged 15 in 2006. This work for the Kiyan Prince Foundation, through Engine London, worked with EA Sports, football team QPR and Match Attax.
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